Who are we

Our Story

CompassPoint was founded by Zaid and Zain after decades working as finance professionals inside high-growth businesses. They saw a common gap: reports existed, but senior financial expertise to guide decisions often did not, either because growing businesses could not afford it or struggled to find the right people.

As companies grew, reporting became slower, numbers harder to trust, and leaders were left without clear financial direction. CompassPoint was built to fix that problem.

 

Tech-enabled CFO reporting and decision-making illustration

About Us

We are a tech-enabled CFO firm founded by finance professionals with decades of experience working with growing businesses.

We saw businesses had finance teams and systems in place, but leaders still struggled to get timely, reliable insight to support decisions. Reporting was slow, manual, and difficult to trust as complexity increased.

CompassPoint was built to bridge that gap. We combine CFO expertise with modern reporting technology to help businesses redesign how finance operates, improve efficiency, and achieve better outcomes without the cost or overhead of building large in-house teams.

CFO expertise. Built into the system.

What Makes Us Different

Most firms give you either strategy or dashboards. We deliver both, properly integrated.

  • We combine senior CFO expertise with a purpose-built reporting engine, modern data infrastructure, and an experienced FP&A team.
  • We fix the financial foundations first. Then we automate. Then we layer insight on top.
The result
  • CFO-level thinking without a full-time hire.
  • A model that scales with you — from startup reporting to multi-entity board packs.
  • Broader capability than a standalone CFO or BI consultant.
  • Better decisions, without building a large in-house team.
THE COMPASSPOINT DIFFERENCE Why Others Fall Short Hover each to see what's really missing Standalone CFO Traditional advisory Foundation Automation & Dashboards CFO Insight Strategy ✓ Automation ✗ Great strategy — but no automation or dashboards Hover to see the cost → The capability gap Brilliant financial minds — but no tools to automate or visualise data at pace. No dashboards. No automation. BI Consultant Reporting specialist Foundation Automation CFO Insight Automation ✓ Strategy ✗ Dashboards built on top of messy, unstructured data Hover to see the cost → The real cost Reports without direction. No one to challenge the data or tell leaders what it means. No strategy. No clean foundation. CompassPoint Complete. Integrated. Foundation Automation CFO Insight All three. Built in sequence. Each layer powers the next. One retained team delivers all three — properly integrated. How it works Clean data powers reliable reports. Reliable reports enable real insight. All three. One team. Retained. CFO-level thinking. No full-time hire. All three layers — finally within reach for SMEs and growing businesses No enterprise budget. No full-time hire. No compromise.

Meet Our Senior Team

Zaid Aboobaker

Zaid Aboobaker

Founder & Chief Executive Officer

Zain ul Abideen

Zain ul Abideen

Founder, Chief Financial & Commercial Officer

James Caan CBE

James Caan CBE

Investor & Board Advisor

Ayman Alashkar MSc

Ayman Alashkar MSc

Investor & Board Advisor

Chris Hickey

Chris Hickey

Non Executive Director